Categories

The Creative Moment Awards, in association with our headline sponsor Opinium Research, celebrate excellence and reward outstanding campaigns, ideas and talent in the creative industry.

Campaign Awards

ANIMATED CAMPAIGN OF THE YEAR

This award aims to highlight the exceptional work created in the field of animation. It is an approach that has been utilised well during lockdown when other forms of production were unavailable. Judges are looking for work that shows animation at its very best. It can be an animation project in its own right, or the animation might be part of a wider piece of work. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

B2B CAMPAIGN OF THE YEAR

Judges are looking to award the very best creative business to business communications. This can be either an ongoing or one-off campaign. Entries can either relate to a specific business sector or the wider business community. Judges are looking for entries where a creative communications strategy has had a significant effect and contribution to the brand / product / service objectives. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

BRANDED CONTENT CAMPAIGN OF THE YEAR

This award will recognise campaigns using branded content in an effective, creative and powerful way - building awareness for the brand in line with their values, with authenticity. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

CAMPAIGN DURING THE COVID-19 CRISIS OF THE YEAR

This award will recognise a creative strategy or campaign, delivered either in-house or by an agency, that best met the changing needs of consumers' circumstances and buying habits through the pandemic. Judges will be looking for entries that looked to reinvent, inspire and to offer a viable solution to a very pressing problem. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

CHARITY CAMPAIGN OF THE YEAR

This award will recognise an outstanding creative campaign successfully delivered by, or on behalf of, a charity or not for profit organisation. Judges want to see campaign objectives, budget, audience insight, innovative and inventive execution and evidence-based results.

You can download the entry form for this category here.

CREATIVE ACTIVATION OF A PURPOSE-LED CAMPAIGN OF THE YEAR

This award will recognise a campaign or an organisation that has understood its role in creating a sustainable world through its actions and behaviour. This category will reward a campaign or organisation that has a standout ethical approach to its business, society and the environment. This award seeks to recognise and reward the campaigns that educated society, raised awareness and made a difference to the cause. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

DIGITAL/MOBILE CAMPAIGN OF THE YEAR

This award will recognise an outstanding and effective campaign delivered through digital and/or mobile channels. Judges will be looking for entries demonstrating clear objectives that show an understanding of the potential of these channels. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

DIVERSITY & INCLUSION CAMPAIGN OF THE YEAR

This award will recognise a campaign that has impacted an organisation or society. Judges will be looking for entries that speak out and make a difference. Entries will need to demonstrate clear objectives, include varied channels and demonstrate appropriate and creative communication with either minority and/or diverse audiences. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

EARNED MEDIA CAMPAIGN OF THE YEAR

This award will recognise and celebrate creativity in an earned media campaign. Judges will be looking for entries demonstrating clear objectives, an understanding of the use of varied channels and appropriate use to communicate with the audience. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

EXPERIENTIAL CAMPAIGN OF THE YEAR 

This year has been tough for experiential creativity but in between the lockdowns there was plenty of experimental creativity. This award will recognise and celebrate an outstanding and effective experiential marketing. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

FINANCIAL SERVICES CAMPAIGN OF THE YEAR

Judges want to reward an outstanding creative campaign in the financial services sector. This can be a one-off or on-going campaign that helps promote the product or services being offered and can be entered by both agency and in-house teams. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

FMCG CAMPAIGN OF THE YEAR

This award will recognise successful creative campaigns focused on non-durable goods such as soft drinks, toiletries, toys, processed foods, alcohol and cleaning products. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

FUNNIEST CAMPAIGN OF THE YEAR

This award will recognise and celebrate an outstanding and effective creative campaign that uses humour as its central theme. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

HEALTH & WELLNESS CAMPAIGN OF THE YEAR

Judges want to reward an outstanding campaign in the health and wellness sector. This can be a one-off or ongoing campaign helping promote the product or services being offered, and can be entered by both agency and in-house teams. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

PRESS/OUTDOOR CAMPAIGN OF THE YEAR

This award will recognise outstanding creativity harnessing the power of press and out of home advertising. Entries will be judged on strategy, messaging and art direction as well as rewarding the most innovative and memorable campaigns in this field. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

PROVOCATIVE CAMPAIGN OF THE YEAR

This category wants to see the campaigns that challenge traditional or preconceived thinking for a genuine purpose. Not provocative for its own sake but considered provocative for its unique approach with research, insight and strategy to support it. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

REBRAND OF THE YEAR

Judges are looking for an exciting rebrand that is visually outstanding and created out of need/purpose. Include the reasons why the rebrand was created, research/insights and visions for what it was to achieve. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

SOCIAL INFLUENCER CAMPAIGN OF THE YEAR

This award will recognise and celebrate an outstanding and effective social influencer campaign. Judges will be looking for entries that demonstrate clear objectives, an understanding of the various channels and impact. Include details of budget, innovative and creative execution and evidence based results. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

SONIC BRANDING CREATION OF THE YEAR 

Sonic branding, audio branding, sound branding, or acoustic branding is the sound of your brand and is becoming more and more relevant. This award recognises those brands that include this as part of connecting with its audience in an innovative and creative way. Judges will be focussed on relevance, craft and synergy with the brand and its values. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

STUNT OF THE YEAR

There have been some memorable stunts in 2020/2021 that have attracted the right kind of attention and generated relevant and timely conversations, as well as making people smile. This award is about recognising those stunts that helped tell the story and captured the headlines too. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

TECHNOLOGY CAMPAIGN OF THE YEAR

Judges want to reward an outstanding campaign in the technology sector. This can be a one-off campaign or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Please include details of budget, demonstrate innovative and creative execution and show evidence based results.

You can download the entry form for this category here.

Personality Awards

YOUNG CREATIVE OF THE YEAR (UNDER 30)

Entries are welcomed from creatives under 30 years old (on 21.05.2021) who have made a mark on the industry. You can nominate someone as long as they are aware of the entry! Include details of achievements and examples of outstanding creativity. It is an opportunity to find, recognise and congratulate an individual for their outstanding work, effort, commitment or achievements.

You can download the entry form for this category here.

Team Agency Awards

CREATIVE AGENCY OF THE YEAR - SMALL (UNDER £1M FEE INCOME)

Entries are welcomed from agencies that specialise in developing creative campaigns. Judges will be looking for clear team objectives, examples of recent creative campaigns and recent achievements. Please also include details of any challenges faced and why the team deserves to win. Be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

You can download the entry form for this category here.

CREATIVE AGENCY OF THE YEAR - MEDIUM (£1-5M FEE INCOME)

Entries are welcomed from agencies specialising in creative campaigns. Judges will be looking for clear team objectives, examples of recent campaigns and recent achievements. Please also include details of any challenges faced and why the team deserves to win the award. Be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

You can download the entry form for this category here.

CREATIVE AGENCY OF THE YEAR - LARGE (OVER £5M FEE INCOME)

Entries are welcomed from agencies who specialise in developing creative campaigns. Judges will be looking for clear team objectives, examples of recent campaigns and recent achievements. Please also include details of any challenges faced and why the team deserves to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

You can download the entry form for this category here.

EARNED MEDIA AGENCY OF THE YEAR

Entries are welcomed from agencies specialising in creative earned media. Judges will be looking for clear team objectives, examples of recent campaigns and recent achievements. Please also include details of any challenges faced and why the team deserves to win the award. Be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

You can download the entry form for this category here.

INDEPENDENT AGENCY OF THE YEAR

Entries are welcomed from independent agencies that feel they represent something new and relevant. Judges will be looking at examples of recent campaigns and achievements. Please also include details of any challenges faced and why the team deserves to win the award. Be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

You can download the entry form for this category here.

IN-HOUSE TEAM OF THE YEAR

This award is about celebrating exceptional and inspired work from in-house creative teams. Judges will be looking for clear team objectives, examples of recent campaigns and achievements. Please also include details of any challenges faced and why the team deserves to win the award. Be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

You can download the entry form for this category here.

INTEGRATED AGENCY OF THE YEAR

Entries are welcomed from agencies specialising in creative integrated campaigns. Judges will be looking for clear team objectives, examples of recent campaigns and achievements. Please also include details of any challenges faced and why your team deserves to win. Be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

You can download the entry form for this category here.

NEW AGENCY OF THE YEAR

2020 was a year of change and for some that included stepping out to create an agency of their own based on creating work that aligned more closely with their objectives. Judges are looking for a person or people with clear goals and have made a name for themselves in the last 18 months through innovative, creative ideas. Include examples of recent campaigns and achievements, details of any challenges faced and why your team deserves to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

You can download the entry form for this category here.

GRAND PRIX: IDEA OF THE YEAR

From every campaign entered, the Creative Moment Awards 2021 judging panel will recommend the campaign that they feel constitutes the best idea they have seen across all entries. Designed to focus on the exceptional, our judges will vote for the one that inspired them the most.