The Winners of the Creative Moment Awards 2021

Here are the winners of the Creative Moment Awards 2021!

Congratulations to everyone shortlisted and double congratulations to all of you that won. Winning a Creative Moment Award is not easy, you should be incredibly proud of what you have achieved.

Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.

Below you can read about all of our winners, view the campaign videos and get insight into what some of our judges thought of the campaigns.

Campaign Awards

ANIMATED CAMPAIGN OF THE YEAR

Winner: Hope&Glory & Facebook - Hey Duggee for Grown-Ups

B2B CAMPAIGN OF THE YEAR

Judges' comment: "The idea is spot on. A great way to show a clear product benefit in an extreme way."
Jolyon White, co-founder, 10 Days London

Winner: Harvard - Connecting the Falklands

Finalists:
Harvard - Connecting the Falklands
OneFifty, Sage - Your Local
Say Communications & Universal Robots - A ballerina and her cobot: Dancing through the pandemic
The Croc - Realise Your Vision Campaign for Sohonet
The Romans and Lloyd's Register - Future Seascapes

BRANDED CONTENT CAMPAIGN OF THE YEAR

Judges' comment: "Brilliantly insightful and educational."
Marc Allenby, executive creative director, Harvard & Eat The Fox

Winner: Manifest x Tommee Tippee - The Boob Life

Finalists:
ENGINE Mischief, ASDA
- Delivering Christmas Kindness
Golin, Cadbury - The Originals
Hope&Glory & Facebook - Hey Duggee for Grown-Ups
Manifest x Tommee Tippee - The Boob Life
PrettyGreen & Pantene UK - My Hair Won't Be Silenced
PrettyGreen & Hasbro - Play-Doh Colour of the Year
The Romans and Badoo - The Truth Flirts
Tin Man with Virgin Media - Two Hearts Pizzeria

CAMPAIGN DURING THE COVID-19 CRISIS OF THE YEAR

Judges' comment: "Love love love. One of my favourite campaigns of the year - a clever creative idea, beautifully executed. Spreading the joy of creativity when we needed it most, taking the brand's long-term objective and applying it to a very real present day issue."
Jenna Gifford, consulting director, Blurred

Winner: Ogilvy PR with AMV BBDO - The Design Museum for Bombay Sapphire

Finalists:
COW, Kraken Rum - Screamfest IV
ENGINE Mischief, ASDA - Delivering Christmas Kindness
Hope&Glory & American Express - Shop Small by American Express: WE'RE OPEN
Ogilvy PR with AMV BBDO - The Design Museum for Bombay Sapphire
Pic PR and CHD Living - Adopt-a-Grandparent
Tin Man with Megabus - The Grand Reunion
Tin Man with Virgin Media - Two Hearts Pizzeria
Twitter UK, Great Ormond Street Hospital Charity - #Whamageddon

CHARITY CAMPAIGN OF THE YEAR

Judges' comment: "A genuine taboo which hasn't been touched by a brand before. Love the content and the tone of voice throughout."
Iona Inglesby, creative manager, Here Be Dragons

Winner: Ogilvy PR & Relate - Let’s Talk the Joy of Later Life Sex

Finalists:
Alpaca x Snow-Camp
- Stop.Breathe.Think.
Ogilvy PR & Relate - Let’s Talk the Joy of Later Life Sex
Twitter UK, Great Ormond Street Hospital Charity - #Whamageddon
United World Schools - Happily Ever Smarter

CREATIVE ACTIVATION OF A PURPOSE-LED CAMPAIGN OF THE YEAR


Judges' comment: "Hit the exact right note to ensure this stunt went truly viral. Great work."
Leila Mountford, creative director, Portland

Winner: Fanclub & musicMagpie - Mount Recyclemore

Finalists:
Catch, Callaly
- We Need To Talk About Vulvas
COW, Intimina - Period.
Edelman, UK & Ireland, IKEA - FiftyFifty
Fanclub & musicMagpie - Mount Recyclemore
Golin, Cadbury - The Originals
Pangolin, Redbreast Irish Whiskey - Project Wingman
PrettyGreen & Pantene UK - My Hair Won't Be Silenced
Tin Man with Smart Energy GB - Green on Screen

CREATIVE FILM OF THE YEAR

Judges' comment: "The raw honesty is bang on. Combined with humour and knowingness - it is stunning. I saw this on TV and wanted to find out who did it. That doesn't happen often. Big and bold. I am jealous."
Jolyon White, co-founder, 10 Days London

Winner: Manifest x Tommee Tippee - The Boob Life

Finalists:
3 Monkeys Zeno, Lenovo - New Realities
Golin, Premier Inn - Ewe Tube
Manifest x Tommee Tippee - The Boob Life

DIGITAL/MOBILE CAMPAIGN OF THE YEAR


Judges' comment: "Strong campaign entry. Solid insight. Stretches a good pun to the absolute limit. Love it."
James Hoyle, creative director, Tinman

Winner: Golin, Premier Inn - Ewe Tube

Finalists:
3 Monkeys Zeno, Lenovo - New Realities
COW, Kraken Rum - Screamfest IV
Edelman, UK & Ireland, Samsung - Missing Masterpieces
Edelman, UK & Ireland, Samsung - Wildlife Watch
Golin, Premier Inn - Ewe Tube
Pic PR and CHD Living - Adopt-a-Grandparent
Twitter UK, adidas
- #GhostSpeedChallenge

DIVERSITY & INCLUSION CAMPAIGN OF THE YEAR

Judges' comment: "Highly memorable. Highly relevant. Bang on for the brand."
James Hoyle, creative director, Tinman

Winner: The Romans and Sports Direct - Fast & Slow

Finalists:
Aduro Communications, Haliborange - #ItsAllNormal
PrettyGreen & Pantene UK - My Hair Won't Be Silenced
The Romans and Sports Direct - Fast & Slow
Third City x Starling Bank - Make Money Equal

EARNED MEDIA CAMPAIGN OF THE YEAR - GOLD

Judges' comment: "PR at its simplest, but it works. A good partnership that added credibility, a campaign that was talkable - traveled the world and sparked sales, the most important thing. Great work and a strong example of simple creative getting brilliant results."
Andrew Soar, creative director, Ogilvy

Winner: COW, Intimina - Period.

Finalists:
COW, Intimina - Period.
ENGINE Mischief, Tails.com - Raise the Woof!
Fever, NOW - Mapping the Launch of Zero Zero Zero
Hope&Glory & American Express - Shop Small by American Express: WE'RE OPEN
One Green Bean - Long Live The Local
PrettyGreen & Hasbro - Play-Doh Colour of the Year
Tin Man with Indeed
- The Little Book of Big Triumphs
Tin Man with Smart Energy GB - Green on Screen

EARNED MEDIA CAMPAIGN OF THE YEAR - SILVER

PrettyGreen & Hasbro - Play-Doh Colour of the Year

EXPERIENTIAL CAMPAIGN OF THE YEAR

Judges' comment: "One of the best examples of experiential which used the pandemic to its advantage, rather than it being a hindrance."
Ollie Edwards, creative director, Good Relations

Winner: Tin Man with Virgin Media - Two Hearts Pizzeria

Finalists:
Coolr, Heineken UK - Shear Genius
Edelman, UK & Ireland + Unit 9, Xbox - Dreams Within
Fever, NOW - Mapping the Launch of Zero Zero Zero
Fever, O2 - Stand Up at The O2: Taking an iconic attraction to new heights
Golin, BelVita - Brighter Days
Hope&Glory & Airbnb - A Night On the Cobbles
The Romans and Lloyd's Register - Future Seascapes
Tin Man with Virgin Media - Two Hearts Pizzeria

FINANCIAL SERVICES CAMPAIGN OF THE YEAR

Judges' comment: "Loved this campaign, showing in real time how people can be scammed through their social media accounts. Makes me want to look up the videos to see their reactions in real time."
Meredith O'Shaugnessy, founder, Meredith Collective

Winner - Grayling for Lloyds Bank - A Shave too Close

Finalists:
Grayling for Lloyds Bank - A Shave too Close
Grayling, Visa - Where You Shop Matters
Hope&Glory & American Express - Shop Small by American Express: WE'RE OPEN
OneFifty Consultancy, Sage - Your Local
Kindred, FCA ScamSmart Pensions
- Don't Transfer Deadline Day
Third City, Zurich UK - Youth Against Carbon
Third City x Starling Bank - Make Money Equal

FMCG CAMPAIGN OF THE YEAR

Judges' comment: "I absolutely love this campaign. So simple, so slickly executed, and a campaign that genuinely stays true to a brand's values and overarching strategy whilst making a splash in the news."
Ottilie Ratcliffe, creative director, The Romans

Winner: Ogilvy PR with AMV BBDO - The Design Museum for Bombay Sapphire

Finalists:
ENGINE Mischief, LEGO GROUP + National Trust - Young Explorer of the Year
Golin, BelVita - Brighter Days
Ketchum UK, Bodyform - Pain Museum
Ogilvy PR with AMV BBDO - The Design Museum for Bombay Sapphire
OneFifty Consultancy, Green Cola - 21 Days
Peperami & Spider - Love At First Bite
Splendid Communications - Wotsits Giants: Size Matters (When it Comes to Snacks)
Stir & KITKAT - KITKAT Big Bunny Hutch

FUNNIEST CAMPAIGN OF THE YEAR

Judges' comment: "You must have been living under a Weetabix to not have seen this campaign and it raise a smile. In comedy, timing is everything and this chimed into the mood of the nation at exactly the right time."
Jo Chappel, divisional creative director, Fever

Winner: Frank, Weetabix - Weetabix n Beanz

Finalists:
COW, Jose Cuervo - Cuervo Libre
ENGINE Mischief, Tails.com - Raise the Woof!
Frank, Weetabix
- Weetabix n Beanz
Golin, Premier Inn - Ewe Tube
Hope&Glory & Facebook - Hey Duggee for Grown-Ups
One Green Bean - The NEO Launch from Vodafone Smart Tech
Stir & KITKAT - KITKAT Big Bunny Hutch

HEALTH & WELLNESS CAMPAIGN OF THE YEAR


Judges' comment: "There were great outcomes as a result of this campaign - excellent return for budget. A clear, simple creative executed brilliantly."
Poppy Lewis, creative director, Aduro Communications

Winner: SHOOK for Adult CP Hub - #StampOutTheGap

Finalists:
Catch, Callaly - We Need To Talk About Vulvas
COW, Intimina - Period.
Ketchum UK, Bodyform - Pain Museum
One Green Bean - The Forgotten Chapter
Red Lion with Purearth - Purearth Indoor Forest Bathing
SHOOK for Adult CP Hub - #StampOutTheGap
The Romans and Sports Direct - Just A Game?!

PROVOCATIVE CAMPAIGN OF THE YEAR

Judges' comment: "Really bloody simple and based on a banging insight (quite literally). Photos are great but video content is even more so. Really smart and incredibly celebratory piece of work. Also incredible results."
Don Ferguson, director, Hope&Glory

Winner: Ogilvy PR & Relate – Let’s Talk the Joy of Later Life Sex

Finalists:
Edelman, UK & Ireland, IKEA - Buy Back Friday
Fever, NOW - Mapping the Launch of Zero Zero Zero for NOW
Ketchum UK, Bodyform - Pain Museum
Manifest x Tommee Tippee - The Boob Life
Ogilvy PR & Relate – Let’s Talk the Joy of Later Life Sex
One Green Bean - The Forgotten Chapter
SHOOK for Adult CP Hub - #StampOutTheGap
The Romans and Farewill - A Colourful Life

REBRAND OF THE YEAR

Judges' comment: "Beautiful work that captures the joy and jolliness of eating ice cream! The design brings to life the brand essence in so many great ways."
Leila Mountford, creative director, Portland

Winner: Manifest x Hans & René - Gelato and Good Times

Finalists:
Cirkle & Weber Shandwick - Manchester for Birds Eye and Iceland
Manifest x Hans & René - Gelato and Good Times
Teamspirit, Wealthtime - Transforming an established best-in-class brand

SOCIAL INFLUENCER CAMPAIGN OF THE YEAR

Judges' comment: "A campaign that leaves a sweet taste. Honey, bees what's not to love?!"
Andrew Soar, creative director, Ogilvy

Winner: Bottle PR & Rowse Honey - Feed The Bees campaign

Finalists:
Aduro Communications - Haliborange #ItsAllNormal
Bottle PR & Rowse Honey - Feed The Bees campaign
Golin, Cadbury - The Originals
OneFifty, Sage - Your Local
The Romans and Sports Direct - Fast & Slow
Tin Man & Creative Content UK - Get It Right

SONIC BRANDING CREATION OF THE YEAR


sonic winner

Judges' comment: "Well executed and I particularly liked the inspiration being drawn from the iconic pattern on the aircrew's uniforms. The connection between Singapore as a garden city and the music design is very pleasing."
Meredith O'Shaughnessy, founder, Meredith Collective

Winner : DLMDD & Singapore Airlines - The Sound of Singapore Airlines

Finalists:
DLMDD & Singapore Airlines - The Sound of Singapore Airlines
Molecular Sound & Premier League - Premier League Sonic Identity
Oh My! with NOW - NOW That's What I Call a Good Night's Sleep

STUNT OF THE YEAR

Judges' comment: "How to start a conversation brilliantly. Combine two things the nation loves in a way we've never seen before."
Rich Miles, CEO, Diversity Standards Collective

Winner: Frank, Weetabix - Weetabix n Beanz

Finalists:
Fanclub & musicMagpie - Mount Recyclemore
Fever, NOW - Mapping the Launch of Zero Zero Zero for NOW
Fever, O2 - Stand Up at The O2 - taking an iconic attraction to new heights
Frank, Weetabix - Weetabix n Beanz
Golin, BelVita - Brighter Days
Hope&Glory & Airbnb - A Night On the Cobbles
Ogilvy PR with AMV BBDO - The Design Museum for Bombay Sapphire
The Romans and The Mayor of London - Let's Do London

TECHNOLOGY CAMPAIGN OF THE YEAR

Judges' comment: "Really lovely campaign that strongly demonstrates Virgin Media's tech credentials, whilst providing an emotional story for consumer press. Smart and ambitious."
Ottilie Ratcliffe, creative director, The Romans

Winner: Tin Man with Virgin Media - Two Hearts Pizzeria

Finalists:
Fanclub & notonthehighstreet - Thank You Postie
Fever, Fender - How PR Helped People Play Through A Pandemic With Fender Play
Harvard - Connecting the Falklands
Hope&Glory & Facebook - Hey Duggee for Grown-Ups
One Green Bean - The NEO Launch from Vodafone Smart Tech
Third City x Starling Bank - Make Money Equal
Tin Man with Indeed - The Little Book of Big Triumphs
Tin Man with Virgin Media - Two Hearts Pizzeria

Personality Awards: YOUNG CREATIVE OF THE YEAR (UNDER 30)

Tanya Lacey-Solymar

Winner: Tanya Lacey-Solymar, Portland Communications

"A creative strategist in title, and a problem solver at heart. Tanya pushes Portland in a unique way for her age and level, on a hugely diverse mix of clients. She brings an
insight-driven rigour that is much-needed to gain corporate clients’ buy-in; her problem-solving abilities and uniquely creative mind help her to be original."

Team / Agency Awards: CREATIVE AGENCY OF THE YEAR - MEDIUM (£1-5M FEE INCOME)

Manifest

Judges' comment: "Some really brilliant campaigns over the last year - it feels like a real scaling up has happened (even against the backdrop of the pandemic)."

Don Ferguson, director, Hope&Glory

Winner: Manifest

Finalists:
Cow
ENGINE Mischief
Manifest
MXW Studios
The Romans

CREATIVE AGENCY OF THE YEAR - LARGE (OVER £5M FEE INCOME)

Winner: FleishmanHillard UK

EARNED MEDIA AGENCY OF THE YEAR - GOLD

Judges' comment: "Lots of fun campaigns and often based on really nice insights."
Don Ferguson, director, Hope&Glory

Winner: The Romans

Finalists:
ENGINE Mischief
Kindred
The Romans
Tin Man

EARNED MEDIA AGENCY OF THE YEAR - SILVER

Mischief

Silver - ENGINE Mischief

INDEPENDENT AGENCY OF THE YEAR

Judges' comment: "Loved the green energy example, very impressive client testimonial on that piece of work. Employee satisfaction and DE&I rates impressively high."
Ellie Tuck, creative director, FleishmanHillard

Winner: Tin Man

Finalists:
Cirkle
Cow
Full Fat
Kindred
Manifest
OneFifty Consultancy
Tin Man
Tribera

INTEGRATED AGENCY OF THE YEAR

Judges' comment: "Great looking agency. Fun and focused on the quality of their output."
Jolyon White, co-founder, 10 Days London

Winner: The Romans

Finalists:
Cow
Manifest
The Romans
Tin Man

NEW AGENCY OF THE YEAR

Judges' comment: "Shook have a big ambition and, already, the kind of output that shows they will achieve it."
Shaun McIlrath, global chief creative officer, Iris

Winner: SHOOK

Finalists:
Oh My!
PLAY
Red Lion PR
SHOOK

GRAND PRIX IDEA OF THE YEAR

Winner: Ogilvy PR & Relate - Let’s Talk the Joy of Later Life Sex

From every campaign entered, the Creative Moment Awards 2021 judging panel decided this campaign constituted the best idea they saw across all entries.

Congratulations!