2021 SHORTLIST

Congratulations to all those shortlisted for the Creative Moment Awards 2021. You can book your tickets for the ceremony here.

Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.

Campaign Awards

ANIMATED CAMPAIGN OF THE YEAR

The judges decided not to reveal a shortlist for this category. The winner will be announced at the event.

B2B CAMPAIGN OF THE YEAR

Harvard - Connecting the Falklands
OneFifty, Sage - Your Local
Say Communications & Universal Robots - A ballerina and her cobot: Dancing through the pandemic
The Croc - Realise Your Vision Campaign for Sohonet
The Romans and Lloyd's Register - Future Seascapes

BRANDED CONTENT CAMPAIGN OF THE YEAR

ENGINE Mischief, ASDA - Delivering Christmas Kindness
Golin, Cadbury - The Originals
Hope&Glory & Facebook - Hey Duggee for Grown-Ups
Manifest x Tommee Tippee - The Boob Life
PrettyGreen & Pantene UK - My Hair Won't Be Silenced
PrettyGreen & Hasbro - Play-Doh Colour of the Year
The Romans and Badoo - The Truth Flirts
Tin Man with Virgin Media - Two Hearts Pizzeria

CAMPAIGN DURING THE COVID-19 CRISIS OF THE YEAR

COW, Kraken Rum - Screamfest IV
ENGINE Mischief, ASDA - Delivering Christmas Kindness
Hope&Glory & American Express - Shop Small by American Express: WE'RE OPEN
Ogilvy PR with AMV BBDO - The Design Museum for Bombay Sapphire
Pic PR and CHD Living - Adopt-a-Grandparent
Tin Man with Megabus - The Grand Reunion
Tin Man with Virgin Media - Two Hearts Pizzeria
Twitter UK, Great Ormond Street Hospital Charity - #Whamageddon

CHARITY CAMPAIGN OF THE YEAR

Alpaca x Snow-Camp - Stop.Breathe.Think.
Ogilvy PR & Relate - Let’s Talk the Joy of Later Life Sex
Twitter UK, Great Ormond Street Hospital Charity - #Whamageddon
United World Schools - Happily Ever Smarter

CREATIVE ACTIVATION OF A PURPOSE-LED CAMPAIGN OF THE YEAR

Catch, Callaly - We Need To Talk About Vulvas
COW, Intimina - Period.
Edelman, UK & Ireland, IKEA - FiftyFifty
Fanclub & musicMagpie - Mount Recyclemore
Golin, Cadbury - The Originals
Pangolin, Redbreast Irish Whiskey - Project Wingman
PrettyGreen & Pantene UK - My Hair Won't Be Silenced
Tin Man with Smart Energy GB - Green on Screen

CREATIVE FILM OF THE YEAR

3 Monkeys Zeno, Lenovo - New Realities
Golin, Premier Inn - Ewe Tube
Manifest x Tommee Tippee
- The Boob Life

DIGITAL/MOBILE CAMPAIGN OF THE YEAR

3 Monkeys Zeno, Lenovo - New Realities
COW, Kraken Rum - Screamfest IV
Edelman, UK & Ireland, Samsung - Missing Masterpieces
Edelman, UK & Ireland, Samsung - Wildlife Watch
Golin, Premier Inn
- Ewe Tube
Pic PR and CHD Living
- Adopt-a-Grandparent
Twitter UK, adidas
- #GhostSpeedChallenge

DIVERSITY & INCLUSION CAMPAIGN OF THE YEAR

Aduro Communications, Haliborange - #ItsAllNormal
PrettyGreen & Pantene UK - My Hair Won't Be Silenced
The Romans and Sports Direct - Fast & Slow
Third City x Starling Bank - Make Money Equal

EARNED MEDIA CAMPAIGN OF THE YEAR

COW, Intimina - Period.
ENGINE Mischief, Tails.com - Raise the Woof!
Fever, NOW - Mapping the Launch of Zero Zero Zero
Hope&Glory & American Express - Shop Small by American Express: WE'RE OPEN
One Green Bean - Long Live The Local
PrettyGreen & Hasbro - Play-Doh Colour of the Year
Tin Man with Indeed - The Little Book of Big Triumphs
Tin Man with Smart Energy GB - Green on Screen

EXPERIENTIAL CAMPAIGN OF THE YEAR

Coolr, Heineken UK - Shear Genius
Edelman, UK & Ireland + Unit 9, Xbox - Dreams Within
Fever, NOW - Mapping the Launch of Zero Zero Zero
Fever, O2 - Stand Up at The O2: Taking an iconic attraction to new heights
Golin, BelVita - Brighter Days
Hope&Glory & Airbnb - A Night On the Cobbles
The Romans and Lloyd's Register - Future Seascapes
Tin Man with Virgin Media - Two Hearts Pizzeria

FINANCIAL SERVICES CAMPAIGN OF THE YEAR

Grayling for Lloyds Bank - A Shave too Close
Grayling, Visa - Where You Shop Matters
Hope&Glory & American Express - Shop Small by American Express: WE'RE OPEN
OneFifty Consultancy, Sage - Your Local
Kindred, FCA ScamSmart Pensions
- Don't Transfer Deadline Day
Third City, Zurich UK - Youth Against Carbon
Third City x Starling Bank - Make Money Equal

FMCG CAMPAIGN OF THE YEAR

ENGINE Mischief, LEGO GROUP + National Trust - Young Explorer of the Year
Golin, BelVita - Brighter Days
Ketchum UK, Bodyform - Pain Museum
Ogilvy PR with AMV BBDO - The Design Museum for Bombay Sapphire
OneFifty Consultancy, Green Cola - 21 Days
Peperami & Spider - Love At First Bite
Splendid Communications - Wotsits Giants: Size Matters (When it Comes to Snacks)
Stir & KITKAT - KITKAT Big Bunny Hutch

FUNNIEST CAMPAIGN OF THE YEAR

COW, Jose Cuervo - Cuervo Libre
ENGINE Mischief, Tails.com - Raise the Woof!
Frank, Weetabix
- Weetabix n Beanz
Golin, Premier Inn - Ewe Tube
Hope&Glory & Facebook - Hey Duggee for Grown-Ups
One Green Bean - The NEO Launch from Vodafone Smart Tech
Stir & KITKAT - KITKAT Big Bunny Hutch

HEALTH & WELLNESS CAMPAIGN OF THE YEAR

Catch, Callaly - We Need To Talk About Vulvas
COW, Intimina - Period.
Ketchum UK, Bodyform - Pain Museum
One Green Bean - The Forgotten Chapter
Red Lion with Purearth - Purearth Indoor Forest Bathing
SHOOK for Adult CP Hub - #StampOutTheGap
The Romans and Sports Direct - Just A Game?!

PROVOCATIVE CAMPAIGN OF THE YEAR

Edelman, UK & Ireland, IKEA - Buy Back Friday
Fever, NOW - Mapping the Launch of Zero Zero Zero for NOW
Ketchum UK, Bodyform - Pain Museum
Manifest x Tommee Tippee - The Boob Life
Ogilvy PR & Relate – Let’s Talk the Joy of Later Life Sex
One Green Bean - The Forgotten Chapter
SHOOK for Adult CP Hub - #StampOutTheGap
The Romans and Farewill - A Colourful Life

REBRAND OF THE YEAR

Cirkle & Weber Shandwick - Manchester for Birds Eye and Iceland
Manifest x Hans & René - Gelato and Good Times
Teamspirit, Wealthtime - Transforming an established best-in-class brand

SOCIAL INFLUENCER CAMPAIGN OF THE YEAR

Aduro Communications - Haliborange #ItsAllNormal
Bottle PR & Rowse Honey - Feed The Bees campaign
Golin, Cadbury - The Originals
OneFifty, Sage - Your Local
The Romans and Sports Direct - Fast & Slow
Tin Man & Creative Content UK - Get It Right

SONIC BRANDING CREATION OF THE YEAR

DLMDD & Singapore Airlines - The Sound of Singapore Airlines
Molecular Sound & Premier League - Premier League Sonic Identity
Oh My! with NOW - NOW That's What I Call a Good Night's Sleep

STUNT OF THE YEAR

Fanclub & musicMagpie - Mount Recyclemore
Fever, NOW - Mapping the Launch of Zero Zero Zero for NOW
Fever, O2 - Stand Up at The O2 - taking an iconic attraction to new heights
Frank, Weetabix - Weetabix n Beanz
Golin, BelVita - Brighter Days
Hope&Glory & Airbnb - A Night On the Cobbles
Ogilvy PR with AMV BBDO - The Design Museum for Bombay Sapphire
The Romans and The Mayor of London - Let's Do London

TECHNOLOGY CAMPAIGN OF THE YEAR

Fanclub & notonthehighstreet - Thank You Postie
Fever, Fender - How PR Helped People Play Through A Pandemic With Fender Play
Harvard - Connecting the Falklands
Hope&Glory & Facebook - Hey Duggee for Grown-Ups
One Green Bean - The NEO Launch from Vodafone Smart Tech
Third City x Starling Bank - Make Money Equal
Tin Man with Indeed - The Little Book of Big Triumphs
Tin Man with Virgin Media - Two Hearts Pizzeria

Personality Awards

YOUNG CREATIVE OF THE YEAR (UNDER 30)

The judges decided not to reveal a shortlist for this category. The winner will be announced at the event.


Team / Agency Awards

CREATIVE AGENCY OF THE YEAR - MEDIUM (£1-5M FEE INCOME)

Cow
ENGINE Mischief
Manifest
MXW Studios
The Romans

CREATIVE AGENCY OF THE YEAR - LARGE (OVER £5M FEE INCOME)

The judges decided not to reveal a shortlist for this category. The winner will be announced at the event.

EARNED MEDIA AGENCY OF THE YEAR

ENGINE Mischief
Kindred
The Romans
Tin Man

INDEPENDENT AGENCY OF THE YEAR

Cirkle
Cow
Full Fat
Kindred
Manifest
OneFifty Consultancy
Tin Man
Tribera

INTEGRATED AGENCY OF THE YEAR

Cow
Manifest
The Romans
Tin Man

NEW AGENCY OF THE YEAR

Oh My!
PLAY
Red Lion PR
SHOOK